Saturday, October 27, 2007

" Media Typo Mistakes "

What are the chances that you or anyone else for that matter would type in Hulu, over say, a REAL WORD site like Yahoo or eBay ? Slim to nothing right, because people type in key words when searching for a site.

My point being, time and again, seemingly savvy, large corporate players will gamble on a .com typo address, such as Hulu, to launch their business hopes on.
What would cause someone in charge of launching a web start up company to blow away any chance of capturing 10-20% type in traffic ?

Believe it or not their B-School training has always insisted on heavy advertising for any new business launch! This approach may have worked 30 years ago before the internet dramatically changed the playing field.

Old line Advertising firms still preach that to launch a business you need to pay them vast amounts of money for a prolonged period of time on an advertising campaign. This siren song has caused many internet start up companies to wind up on the rocks. It is a seriously flawed approach.

So if your goal is to be successful in the highly competitive launch of an internet business. Use the same money you would otherwise spend on an advertising budget, instead, on a keyword, targeted address, preferably a .com address, from a domainer. Yes I said make your purchase from a Domainer.

The truth is all the A list domain names worth considering, already belong to them. Now I know for some of you control freak Masters of the Universe, this is difficult. After all rewarding someone for choosing a life of creationism over a life based on the traditional B-School Ethos is quite hard on the EGO. Especially when you feel you've been beaten to the punch.

My professional advice to you is, get over it, and spend your money wisely on a world class .com address. Your chances of success on the e-Biz platform dramatically Increase. Granted, typo name addresses are cheap! but remember if you buy your .com address on the cheap, guess what your image is?

Thursday, October 25, 2007

" Branded Networks "

The beauty of the Web, is that there's no better environment for creative networking. So why not grow with the flow and utilize the Webs synergies to your advantage by creating a Branded Network of Businesses. Organic growth plays to a start up companies advantage, something the major media companies still do not get!

Furthermore We all know that Industry segments run hot and cold. So to run on all eight cylinders you need to position your company to take advantage of the cyclical nature of all markets worldwide. If you own a network of businesses, you need only to target your ad focus on the hot industries, and adjust your inventories accordingly. Who's currently doing this effectively? Its still a wide open field as far as the eye can see. Someone will step to the plate, who will it be?
Stay tuned we are scanning the horizon for that opportunity.

Wednesday, October 24, 2007

" US e-Biz is on Fire "

Gadzooks Batman are you telling me I can invest under $10 and be in an investment pool that Donald Trump is in? Yes Robin!, Follow me I'll show you how!
Actually Robin, hundreds of Domainers are enlisting in the next gold rush, and they are buying TV and Radio stations with the booty they are enjoying from the sale of Domain Names!
Gosh Batman, this sounds a lot like the e-Biz Bubble era of 2000!

Robin get Real!, this time around very profitable e-Biz giants like Google have just entered the game. Domain Names are burning their way into the record books as being the worlds fastest growing asset class.

Golly Batman, what gave you the first clue? That's easy Robin, you know I have to keep up with the worlds Jokers and while boning up on my research I noticed a Front Page article in Business Weeks May 12 th 2003 Special Report "The E-BIZ SURPRISE" and I almost jumped out of my suit!

Golly Jeepers Batman!, How can I take advantage of this? Well Robin, just keep your I-phone tuned into US my favorite DOMAINLAIR. Holy grail Batman! Do you think I'm too late? Da, Google does not think so!