Friday, December 30, 2011
Hello everyone. There is a lot of mis-information about the true strategic value of Domain Names or .com Business Addresses permeating the Web. So I felt I should re-post an old 2005 post of mine which follows:
Sunday, November 06, 2005
"Domain Names are the KEY!!"
The strategic importance of Domain Names to modern distribution channels is just now beginning to be realized in today's global marketplace. Yet even savvy business people do not fully understand the value and strategic magnitude of Domain Names.
In fact, Domain Names are often confused with trademarks. Although they have some similarities, Domain Names in actuality are far more valuable marketing tools than most trademarks. The similarities between the two? Both the Domain Name and trademark are considered intellectual properties of a global nature. However that is where their similarities abruptly end.
The big difference? A trademark can be owned by multiple different entities, in multiple global locations, pursuing multiple businesses. A Domain Name, on the other side of the spectrum, is a one-of-a-kind, unique World Wide Web address, which can have only one controlling owner.The Domain Name commands many strategic advantages over a trademark. A trademark reveals a very limited amount of information, while the Domain Name actually "leads" the consumer or corporate buyer to an all-inclusive, information-rich website. Done successfully, the website embodies the information needed to effectively close the sale, slash prices and ultimately distribute goods and services more profitably.
These strategic advantages derived from using the Domain Name arguably position the Domain Name as the most important known key to unlock the potentially awesome marketing power of the World Wide Web.
It's a well-known fact that the companies, who discover the Holy Grail of marketing over the Internet, will be the world's leading mass marketers. To do this these companies need only to "master the first step."
And the first step or key to accessing and unleashing the power of the World Wide Web is to simply own and control the most universally recognized branding-rich Domain Name!
This old post is the truth in a nutshell! Like it or not !
I felt Domainers and Tech Crunch types should be reminded of the reality in todays Market Place.
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)