Monday, March 31, 2008 Sells for 55 M Usd.

Gee I wonder what a well funded advertising company would sell this name for, to an end user client? Probably a ten fold premium, I’d guess. Makes you wonder how really valuable direct navigation names are?
Maybe someone on this forum has a calculator handy. What is 5 % of the on line advertising Industry? That is the low low end of just the direct navigation industries, slice of the pie that we eat. This slice of the pie is only going to get larger, as the public starts getting wise on how to dial up companies addresses directly. Great Industry to be in right ?
Would you imagine in your wildest dreams someone wanting those kinds of dollars for themselves, and all they have to do is pick off small holders one by one and in so doing setting precedence as they go. Knowing that if the Snowe bill passes the take gets bigger. On top of this the small business owners have no $ coming in 24/7 to protect their interests, because knowone cares to pool assets to fund a passage residual income source used to protect their turf?
Our competition employs professional fund raisers, with a planned systematic approach to change our addresses to theirs. Its been going on now since I’ve been in the business for as long as I can remember.
The ad companies aren’t pushing direct navigation because they don’t control the addresses. They will not quit, without a fight. Please support a fund raising initiative for the I.C.A. “ “

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