Media Shift from S.E.O. to Direct Navigation


According to some sources. Online advertising is starting to slow down, or is it ? It is still growing at a double digit growth rate, but there are signs that it is starting to slow down. Ad revenue in 2007 grew 18.8% to $3.2 billion compared to 2.6 Billion in 2006. Even so there are definite signs at Google and Yahoo this week that the numbers are going South.There may be a logical explanation for all of this. Could it be a paradigm shift in the marketplace ?

Is S.E.O. slowly losing ground to direct dial or direct navigation? Slow but sure net denizens are catching on to the fact that they can often take short cuts to get to what they are after, very similar to going to the yellow pages index to find keywords. Then just type up what you are really after. Here is an example, interested in Widgets, Business, Wine, ...........then just type in ...........Keyword .com ? See, you get the real deal, not what the search engines cook up for you. There, now was that a lot faster ? Yes it cuts to the chase, Mikey Likes It !

This just might be the wave of the future. Are you sure ? It makes way too much sense to me. In other words what you are saying is we the consumers will not have to be lead through a Pitch laden path of pop ups and what not, and get quickly to what we are after ? Yes I am sure. Last time I checked it worked much more efficiently for me, and best of all it saved me time and frustration. Wow Revolutionary !

As this trend continues to take hold what do you think the major Media companies will do? Well word has it that they are buying up the better names out there. What would you suggest for people who are in control of the better names ? Hold on the future looks bright.